Buki Mosaku

Born in West London to Nigerian parents, Buki started his corporate career in media and advertising before moving into consultancy in the City of London. He founded RosAcad, an international business and sales training consultancy and DiverseCity Think Tank, a consultancy of workplace bias and diversity and inclusion experts. In his work as a communications expert, consultant, and coach to tens of thousands of global clients’ staff over more than two decades, he became acutely aware of the impact of the multidirectional and multidimensional role of workplace bias in stifling otherwise prosperous careers, including his own at times.

Buki also became aware of popular, well-meaning yet unworkable so-called expert and academic theories to combat unconscious career-stifling racial, disability, gender, sexual orientation bias, etc. such as IAT- Implicit Association Tests, traditional microaggression training, "White Fragility," "Anti-racist Consulting" and so on, which actually hinder the careers of the people they purport to help as well as reducing groupwide productivity and performance. Buki himself has grappled with unconscious (and indeed conscious) bias with varying degrees of success in his employed career and as a consultant in the City.

Frustrated with his own challenges, slow progress in the corporate world and the inadequacy of behavioural experts, authors, and consultants’ attempts to address underrepresentation of minorities/marginalised, he set out to develop a fair, equitable results-oriented methodology to tackle career-stifling workplace bias that organically fast tracks increases in representation of diverse groups in senior and high profile roles. His book “I Don’t Understand” –Navigating Unconscious Bias in the Workplace is the culmination of more than two decades of working with, observing, and interacting with over 50,000 individuals throughout the world as a consultant, communications expert, trainer, and coach.